Bally’s Interactive, one of the divisions of Bally’s Corporation, has entered into the mobile sportsbooks Bally Bet in Iowa.
After Bally Bet’s successful launch in Colorado, the company set to widen its reach in sport betting through the mobile market. Through a market access agreement with Elite Casino Resorts, which operates Grand Falls, Riverside Casino, Rhythm City, and Golf Resorts, Bally’s retains its mobile betting skin in Iowa.
Bally Bet, its earlier launch, includes things like options to bet on all major sports and integrated social media features.
Additionally, users of Bally Bet may earn points by sports betting, which they can then redeem for the purpose of gaming, eating, shopping, and other services at Bally’s casinos across the country through the Bally Rewards program.
Sinclair Broadcast Group’s local Fox television and CBS stations in Iowa provided Bally’s with exposure as a result of its expansion.
According to Adi Dhandhania, Senior VP of Bally’s Corporation’s Strategy and Interactive, they are pretty excited about this new milestone. Bally Bet was interested in entering the Iowa market because it has allowed sports betting from the year 2019. They are excited to unite Bally’s with Sinclair’s broadcasting to provide Iowa’s sports fans with distinctive betting experiences.
Deployment, testing, and improvement of the Bally Bet app will emphasize the Iowa beta launch, which was much like the launch in Colorado. In 2021, Bally’s Interactive plans to introduce the Bally Bet mobile sportsbooks in two more markets, with the following releases scheduled for 2022.